Google Shopping is an important and fast-growing online channel for adidas. It allows them to advertise on top of the search results (above text ads) with specific products that match the intent of what their potential customer is looking for.
Data & Analytics
Search Engine Optimization
What was the challenge?
adidas had difficulty controlling which content people saw when searching for products from their “NMD” line. This resulted in ads that were not intent-focused and ultimately resulted in an intent/product mismatch. Additionally, adidas was facing difficulties with targeting the different levels of search intent which led to both missed opportunities and substantial overspend.
How did we help adidas?
The restructured account gave adidas more control and relevance over the products served for each user query. For the markets we tested, this led to a monthly revenue uplift ranging between 170% – 330%.